Wipro Ltd, looking to strengthen the sales organisation for its global IT business, recently appointed a global sales head. Martha Bejar, the former head of communications sector at Microsoft Corp, joined India’s third largest software exporter to lead its sales initiatives.
A long stint at Microsoft and Nortel is expected to come in handy as Bejar, a Harvard Business School graduate, gears up to drive Wipro’s go-to-market strategy
Friday, July 31, 2009
Customers want to buy value
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