Friday, February 27, 2009

Zensar expands ties with UK co

RPG group company Zensar Technologies has partnered with TwoFour Media, UK’s largest broadcast TV Company to launch its ‘Media Freedom’ product in India. ‘Media Perform’ is an asset management system that enables media content of any format to be acquired, published and delivered to end users live or on-demand, anywhere, on any connected device; including PC, Mobile and TV via a set top box (STB).

The company has promoted Ms Lavanya Jayaram as Country Head- India from her previous role as head of the corporate innovation group. Zensar expects revenues from ‘Media Freedom’ in India to contribute Rs 20 crore to overall company revenues in the next three years, Mr V. Balasubramanian, Executive Vice President and Head GTS (EMEIA), told news persons here. In the next six months, Zensar would start distributing the Media Freedom product in Japan as well, added Mr Balasubramanian. TwoFour Media is also one of Zensar`s customers; the Pune based company is an offshoring partner for the UK based company.


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